Insights

What we're thinking about.

Practical perspectives on solar economics, storage strategy, California energy policy, and building smarter energy infrastructure.

Commercial · Storage Economics

Demand Response Programs in California: Revenue Opportunities for Storage Owners

Demand response pays California commercial storage owners real money — up to $14.80/kW-month — but it pays for a commitment, enforced by penalties large enough to erase a season. What BIP, ELRP, CBP and DSGS actually pay in 2026, and which you can legally stack.

Elliott Jessup · Sep 2026
Commercial · Codes & Compliance

Title 24 2025 solar requirements for new construction: what changed in 2026

A restaurant pad that was exempt under the 2022 code now carries a 37 kW array; a 60,000 sf hotel went from 26 kW to 114 kW. How Section 140.10 sizes PV and batteries — and the CALGreen EV trigger that breaks carport budgets.

Elliott Jessup · Aug 2026
Property Owners · Multi-Tenant

Multi-tenant NEM billing in California: technical and legal considerations for 2026

The Virtual Net Billing Tariff ended cross-meter netting. What still pencils on apartment, mixed-use and multi-tenant commercial roofs — and what Section 739.5 lets you bill a tenant.

Marius Winger · Aug 2026
Residential · Real Estate

Buying a Bay Area home with solar already installed: a due-diligence guide

An owned system with NEM 2.0 grandfathering can be worth $30–40K over a decade; a 20-year lease can be a liability you inherit at closing. The seven documents to demand before contingencies expire.

Elliott Jessup · Jul 2026
Commercial · PG&E Rates

PG&E's 2027 demand charge restructure: what's changing and how to optimize

Legacy commercial rates retire July 31, 2027. The new B-19/B-20 demand charges and 4–9pm peak break arrays designed for the old noon-to-six window. Here's the engineering fix.

Marius Winger · Jul 2026
Tax Policy

After July 4, 2026: how the commercial solar credit deadline works now

The July 4, 2026 date did not end every commercial credit. Here is how Notice 2025-42 splits projects by construction start and placed-in-service date, why 30% is not automatic, and how storage differs.

Elliott Jessup · Jun 2026 · updated Oct 2026
Policy & Economics

2026 mid-year California solar reality check — what changed and what to do about it

Three structural changes hit California solar economics in early 2026: the residential ITC expired, PG&E restructured rates, and NEM 3.0 fully matured. Here's the new math and what to do about it.

Elliott Jessup · Jun 2026
Battery Storage

The hidden ROI of commercial batteries: beating demand charges

Most solar proposals miss the biggest savings opportunity. For commercial facilities, demand charges can represent 30–50% of the bill. Battery storage drives 15–20% IRR.

Elliott Jessup · Mar 2026
Engineering

Why a standard home battery can't run a luxury estate microgrid

Consumer-grade batteries fail luxury compounds. High-capacity properties require commercial-grade engineering for inrush currents and seamless islanding.

Marius Winger · Feb 2026
Policy

Navigating 2026 California energy benchmarking (AB 802) without losing NOI

What California’s benchmarking law requires of covered buildings, what it does not, and how on-site solar can affect reported energy metrics.

Elliott Jessup · Jan 2026
Residential

NEM 3.0 realities: why standalone residential solar no longer pencils out

Export values have dropped 75%. If you install panels without a battery today, you're giving power to the utility for pennies. Storage is now mandatory for real ROI.

Elliott Jessup · Dec 2025
Construction

Why we keep our core engineering in-house

Many solar "companies" are sales organizations. We keep engineering and design in-house so GC partners get a single, accountable point of contact from design through delivery.

Marius Winger · Nov 2025
Property Owners

Roof lease vs. owner-operated solar: which is better for landlords?

Leasing your roof leaves 80% of the value on the table. We break down the financial tradeoffs, tax benefits, and long-term NOI impact of each model.

Elliott Jessup · Oct 2025
Grid Resilience

California's grid instability: from backup power to true energy independence

Standard grid-tied solar shuts down during blackouts. Islanding-capable battery systems keep your home running through multi-day PSPS events and storms.

Marius Winger · Sep 2025
Design

Architectural solar: integrating generation without compromising design

Premium solar should be felt, not seen. We specify flush-mount panels, hidden conduit runs, and internal wiring to respect the architect's intent.

Marius Winger · Aug 2025
Buying Guide

Evaluating residential solar quotes: what to look for (and what to ignore)

Your inbox is full of "Free Solar" pitches. Here's how to cut through the gimmicks using price per watt, battery sizing, and labor warranty as your filters.

Elliott Jessup · Jul 2025
EV Infrastructure

The true cost of delaying EV charging at commercial facilities

Tenants are filtering out properties without workplace charging. We bypass grid upgrade bottlenecks by integrating chargers with solar and storage.

Elliott Jessup · Jul 2025
PG&E

Navigating PG&E interconnection delays: a guide for GCs

A finished project sitting idle waiting for PTO freezes final payments. We file Rule 21 months before construction starts to protect your timeline.

Marius Winger · Jun 2025
Home Storage

Future-proofing your home: the financial case for whole-home battery backup

Outage protection is just the start. Rate arbitrage, property value premiums, and a 15-year utility rate hedge make batteries a smart financial move.

Elliott Jessup · May 2025
Equipment

Why we specify Maxeon, REC, and Sol-Ark for high-stakes projects

Cheap equipment collapses your financial model in year 15. We build 25-year infrastructure with the lowest degradation rates and most robust inverters in the industry.

Marius Winger · May 2025
Solar Economics

Cap rates and kilowatts: the financial case for commercial solar

How on-site solar can show up in NOI and valuation, and why the federal credit, depreciation and demand charges must be modeled project by project. (Tax note updated October 2026.)

Elliott Jessup · Apr 2025
EV Charging

How high-end EV charging changes your home's energy load

A Level 2 charger pulls as much power as central AC. We size your solar array and program smart charging to prevent your bill from skyrocketing.

Marius Winger · Mar 2025

Have a question about solar economics, storage strategy, or California energy policy? We're happy to talk through it.

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